​Today's episode, I have the privilege to welcome you to Luca Massaro.

Luca is the Founder and  CEO at digital engagement agency, WePlay. Where he works with iconic sport brands to enhance their reach to new audiences through digital engagement. Also from his work and passion, Luca is recognised and awarded as a ’Sports Industry Leader’ from the Sports Industry Next Gen Awards.

If you want to hear more about Luca's career story in the sport's industry, CLICK the 'Play' button above and a have listen!

About the Show:

Today's episode, Luca will share his sport's career journey, and explain how digital engagement is driving the sports industry forward.

In this Episode: Here's what you'll Discover:

1. ​You will understand  how 'digital engagement' is making a significant impact in the sports industry.
2. Luca shares with you, the growth of social media, and how it's creating fast results compared to the traditional forms of marketing.
3. Luca provides you the core skills you need to be able to pursue a career in the sports industry!

Resources & Links Mentioned in this Episode:

• Connect with Luca on Twitter
• Have a look at Luca's Personal Blog
• Check out the WePlay Blog