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Episode #168: Sid Deshmukh- How is ‘technology’ influencing the future of the sports business industry?

Sid Deshmukh

This Week's Special Guest Interview: 

Sid is the Founder Arimaya Ventures .

Where he helps sports technology  organisations establish their brand in the sports industry.

CLICK Play and learn more about  Sid's interesting sports career journey. 

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The Sports Career Guidance Question : What advice would you give to university students or graduates who wants to pursue a career in the sports industry?

Sid's reply: The industry is growing so much attention now and the sports media brings so much attention people want to be here.  There is a bigger University called Google who can give you all the knowledge that you will be true to yourself understand why you are in the sports industry is for the people who really want to make a difference because that is what I see. If you're here for your passion, it is the long live dream and you will live your dream everyday.


Fiona has over 25 years of experience working in Sports Marketing and currently she is the Co-founder at Winners. Where she specialise in Customer Relationship Management to support her clients with the use of data so they capitalise on opportunities in the sports industry.

Brenda is a Sports Scholar from the University of South Florida. Currently, she is at the Consumer Intelligence and Analytics Department at the Tampa Bay Lightnings, who are a professional Ice hockey team. If you want to understand the importance of ‘Data Analytics’ in the sports industry, it’s a MUST listen.

This week, it’s my pleasure to introduce, Geoff Wilson, a Key Note Speaker, FIFA Consultant and Owner of Geoff Wilson Consulting. Where he specialise in strategic planning, marketing, business development and event management in the sports industry.

Rebecca Charlton, a Sports Broadcaster. Where she specialises in writing and  commentating on television on Eurosport and ITV4 on Elite Cycling.

Bill is a sports academic and the Founding Director on the Sport & Entertainment Management MBA Program at the University of South Florida. Where he specials in teaching his students how to apply their sports degree education in the employment world of the sports industry.

During his time at University he has gained work experience in the legal sector with companies and law firms around the world.

In 2010, Tanni became a Baroness in theHouse of Lords,  Where she debates in parliament about social issue such as disability rights, welfare reform and sport.

Also Dan has worked with a variety of professional sports teams such as England Rugby, England Golf and football teams in the premiership and championship English Football league such as AFC Bournemouth and Derby County Football Club.

Tim is a Sports Scholar. Where he specialises in ‘Motor Neuroscience’ in sports and exercise.


Very recently he has started a Podcast show with Chris Kerr called the ‘Dugout Debate Podcast’


Where the both discuss about important topics & issues in modern day sports. It’s a MUST listen if you are a student studying sports at college or university.


Nick is a ‘Sleep Specialist’ and founder of the Sport Sleep Coach. With over 30 years of experience in the world of sleep and 15 years dedicated to Elite Sports. Working with elite  athletes, coaches and sports organisation such as Cristiano Ronaldo, Team Sky the Professional Cycling Team, Manchester United Football Club, British Athletics, England Rugby, The English Institute of Sport and many more.


Also, Nick is the Author of ’Sleep’ which is a Number 1 Best Seller on Amazon.

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In this Episode: Here's what you'll learn:

  1. You will learn how ‘technology’ is influencing the future of the sports business industry
  2. Sid provides technology examples how technology is used on and off the sports field. 
  3.  Sid explains how to start a career in the sports industry after University.

Be true to yourself and understand why you are in the sports industry. This industry is for the people who really want to make a difference. -Sid Deshmukh-

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Resources & Links Mentioned in this Episode:

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    Connect with Sid on LinkedIn
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    Connect with Sid on Twitter
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    CLICK here to contact Sid through his Website 

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© 2020 Edward Bowers, via Education2Sport Limited. All Rights Reserved. 

© 2017 Edward Bowers, via Education2Sport Limited. All Rights Reserved. Do not copy or reproduce this pamphlet or any portion thereof in any format without prior written permission from Education2Sport Limited.