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Episode #134: Misha Sher – What does it take to pursue a career in the sponsorship sector in the sports industry?

Misha Sher

This Week's Special Guest Interview: 

Misha is an author and the Vice Presents in Sport & Entertainment at MediaCom. Where he has over 20 years experience in the sponsorship sector in the sports industry.

To hear more about Misha's impressive a sports career journey. Click the 'PLAY' button above and listen to Episode 134: What does it take to pursue a career in the sponsorship sector in the sports industry?


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The Sports Career Question on the Show: What advice would you give to university students who are discovering their career passion?

Misha's Answer:  You constantly have to think about what you can do? What are the type of things that can you put yourself out there? How many people are you connecting with? What  learning that's going to get you know, all those things together. And you don't know which one are going to propel you to where you want to be.


Fiona has over 25 years of experience working in Sports Marketing and currently she is the Co-founder at Winners. Where she specialise in Customer Relationship Management to support her clients with the use of data so they capitalise on opportunities in the sports industry.

Brenda is a Sports Scholar from the University of South Florida. Currently, she is at the Consumer Intelligence and Analytics Department at the Tampa Bay Lightnings, who are a professional Ice hockey team. If you want to understand the importance of ‘Data Analytics’ in the sports industry, it’s a MUST listen.

This week, it’s my pleasure to introduce, Geoff Wilson, a Key Note Speaker, FIFA Consultant and Owner of Geoff Wilson Consulting. Where he specialise in strategic planning, marketing, business development and event management in the sports industry.

Rebecca Charlton, a Sports Broadcaster. Where she specialises in writing and  commentating on television on Eurosport and ITV4 on Elite Cycling.

Bill is a sports academic and the Founding Director on the Sport & Entertainment Management MBA Program at the University of South Florida. Where he specials in teaching his students how to apply their sports degree education in the employment world of the sports industry.

During his time at University he has gained work experience in the legal sector with companies and law firms around the world.

In 2010, Tanni became a Baroness in theHouse of Lords,  Where she debates in parliament about social issue such as disability rights, welfare reform and sport.

Also Dan has worked with a variety of professional sports teams such as England Rugby, England Golf and football teams in the premiership and championship English Football league such as AFC Bournemouth and Derby County Football Club.

Tim is a Sports Scholar. Where he specialises in ‘Motor Neuroscience’ in sports and exercise.


Very recently he has started a Podcast show with Chris Kerr called the ‘Dugout Debate Podcast’


Where the both discuss about important topics & issues in modern day sports. It’s a MUST listen if you are a student studying sports at college or university.


Nick is a ‘Sleep Specialist’ and founder of the Sport Sleep Coach. With over 30 years of experience in the world of sleep and 15 years dedicated to Elite Sports. Working with elite  athletes, coaches and sports organisation such as Cristiano Ronaldo, Team Sky the Professional Cycling Team, Manchester United Football Club, British Athletics, England Rugby, The English Institute of Sport and many more.


Also, Nick is the Author of ’Sleep’ which is a Number 1 Best Seller on Amazon.

Click 'Play' to Listen & Please Share

In this Episode: Here's what you'll Discover:

  1. You will understand what it takes to pursue a career in the sponsorship sector in the sports industry.
  2. Misha explains the reality of what attitude you need to pursue a career in the sports industry.
  3.  Most Importantly, you will know how to apply yourself when starting your career journey in the sports industry.

#Ed2SportCareerTip You constantly have to think about what you can do? What's going to get you know. And you don't know which one is going to propel you to where you want to be. -Misha Sher-

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Resources & Links Mentioned in this Episode:

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    Connect with Misha  through Twitter
  • chevron-right
    Connect with  Misha  on LinkedIn

© 2019 Edward Bowers, via Education2Sport Limited. All Rights Reserved. 

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