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Episode #78: Brenda Li-How important is ‘Data Analytics’ in the sports industry?

Brenda Li

This Week's Special Guest Interview: Brenda Li

Today's episode, I have the privilege to welcome you to Brenda Li.

Brenda is a Sports Scholar from the University of South Florida.  Currently, she is at the Consumer Intelligence and Analytics Department at the Tampa Bay Lightnings, who are a professional ice hockey team.  If you want to understand the importance of ‘Data Analytics’ in the sports industry, it’s a MUST listen.

Brenda is a Sports Scholar from the University of South Florida. Currently, she is at the Consumer Intelligence and Analytics Department at the Tampa Bay Lightnings, who are a professional Ice hockey team. If you want to understand the importance of ‘Data Analytics’ in the sports industry, it’s a MUST listen.

This week, it’s my pleasure to introduce, Geoff Wilson, a Key Note Speaker, FIFA Consultant and Owner of Geoff Wilson Consulting. Where he specialise in strategic planning, marketing, business development and event management in the sports industry.

Rebecca Charlton, a Sports Broadcaster. Where she specialises in writing and  commentating on television on Eurosport and ITV4 on Elite Cycling.

Bill is a sports academic and the Founding Director on the Sport & Entertainment Management MBA Program at the University of South Florida. Where he specials in teaching his students how to apply their sports degree education in the employment world of the sports industry.

During his time at University he has gained work experience in the legal sector with companies and law firms around the world.

In 2010, Tanni became a Baroness in theHouse of Lords,  Where she debates in parliament about social issue such as disability rights, welfare reform and sport.

Also Dan has worked with a variety of professional sports teams such as England Rugby, England Golf and football teams in the premiership and championship English Football league such as AFC Bournemouth and Derby County Football Club.

Tim is a Sports Scholar. Where he specialises in ‘Motor Neuroscience’ in sports and exercise.


Very recently he has started a Podcast show with Chris Kerr called the ‘Dugout Debate Podcast’


Where the both discuss about important topics & issues in modern day sports. It’s a MUST listen if you are a student studying sports at college or university.


Nick is a ‘Sleep Specialist’ and founder of the Sport Sleep Coach. With over 30 years of experience in the world of sleep and 15 years dedicated to Elite Sports. Working with elite  athletes, coaches and sports organisation such as Cristiano Ronaldo, Team Sky the Professional Cycling Team, Manchester United Football Club, British Athletics, England Rugby, The English Institute of Sport and many more.


Also, Nick is the Author of ’Sleep’ which is a Number 1 Best Seller on Amazon.

To hear more about Brenda's sports career journey. Click the 'PLAY' button above and listen to Episode 78: How important is 'Data Analytics' in the sports industry?

About the Show:

Today's episode,  Brenda will share her sports career journey and explain the importance of data analytics in the sports industry.

Click 'Play' to Listen & Please Share

In this Episode: Here's what you'll Discover:

  1. You will understand the importance of data analytics in the sports industry.
  2. Brenda, explains how she has applied her sports degree studies into the sports industry. 
  3. Most of all, Brenda shares career tips to 'University Sports Students' on how they can apply their degree into the sports industry.

Resources & Links Mentioned in this Episode:

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    Connect with Brenda on LinkedIn

© 2018 Edward Bowers, via Education2Sport Limited. All Rights Reserved. 

© 2017 Edward Bowers, via Education2Sport Limited. All Rights Reserved. Do not copy or reproduce this pamphlet or any portion thereof in any format without prior written permission from Education2Sport Limited.

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