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Episode #126: Charlotte Woods- How important is an ‘Athletes Brand’ in modern-day sports?

Charlotte Woods

This Week's Special Guest Interview: Charlotte Woods

Today's episode, I have the privilege to welcome you to Charlotte Woods.

Charlotte is a Speaker and the Online Community Manager at The Sponsorship Consultants.

Where she specialises in creating and engaging online communities in a specific niche. For example, Charlotte is the host on The Athlete Sponsorship Hub on Facebook. Where the community discuss methods on how elite athletes can discover sponsorship opportunities on their own with guidance from the group.

To hear more about Charlotte's fascinating sports career journey. Click the 'PLAY' button above and listen to Episode 126: How important is an 'Athletes Brand' in modern-day sports?

The Sports Career Question on the Show: What advice would you give to University Students who want to work in the sports industry?

I would advise anyone and everyone who is looking to get into the sports industry ofter to university to take up an internship, it really truly was one of the best experiences that I've ever had, you know, I was someone who was completely directionless in terms of what I was going to do after uni, and then I did this internship and it was like a path was just, you know, lights it up for me and you know, I knew where I needed to go. You know, and like I said before, it really allows you to get your feet wet, and there's no pressure, so you know, maybe you'll think that there's some pressure but really that isn't because you're not getting paid so you've got the room to learn and to make mistakes and to have you know, fun with the experience. Usually you'll probably get some form of mentoring through that which is super super valuable.


Fiona has over 25 years of experience working in Sports Marketing and currently she is the Co-founder at Winners. Where she specialise in Customer Relationship Management to support her clients with the use of data so they capitalise on opportunities in the sports industry.

Brenda is a Sports Scholar from the University of South Florida. Currently, she is at the Consumer Intelligence and Analytics Department at the Tampa Bay Lightnings, who are a professional Ice hockey team. If you want to understand the importance of ‘Data Analytics’ in the sports industry, it’s a MUST listen.

This week, it’s my pleasure to introduce, Geoff Wilson, a Key Note Speaker, FIFA Consultant and Owner of Geoff Wilson Consulting. Where he specialise in strategic planning, marketing, business development and event management in the sports industry.

Rebecca Charlton, a Sports Broadcaster. Where she specialises in writing and  commentating on television on Eurosport and ITV4 on Elite Cycling.

Bill is a sports academic and the Founding Director on the Sport & Entertainment Management MBA Program at the University of South Florida. Where he specials in teaching his students how to apply their sports degree education in the employment world of the sports industry.

During his time at University he has gained work experience in the legal sector with companies and law firms around the world.

In 2010, Tanni became a Baroness in theHouse of Lords,  Where she debates in parliament about social issue such as disability rights, welfare reform and sport.

Also Dan has worked with a variety of professional sports teams such as England Rugby, England Golf and football teams in the premiership and championship English Football league such as AFC Bournemouth and Derby County Football Club.

Tim is a Sports Scholar. Where he specialises in ‘Motor Neuroscience’ in sports and exercise.


Very recently he has started a Podcast show with Chris Kerr called the ‘Dugout Debate Podcast’


Where the both discuss about important topics & issues in modern day sports. It’s a MUST listen if you are a student studying sports at college or university.


Nick is a ‘Sleep Specialist’ and founder of the Sport Sleep Coach. With over 30 years of experience in the world of sleep and 15 years dedicated to Elite Sports. Working with elite  athletes, coaches and sports organisation such as Cristiano Ronaldo, Team Sky the Professional Cycling Team, Manchester United Football Club, British Athletics, England Rugby, The English Institute of Sport and many more.


Also, Nick is the Author of ’Sleep’ which is a Number 1 Best Seller on Amazon.

Click 'Play' to Listen & Please Share

In this Episode: Here's what you'll Discover:

  1. You will understand the importance of  an 'Athletes Brand' in modern-day sports.
  2. Charlotte shares how you can apply your education into the sports industry.
  3.  Most Importantly, you will learn how an internship can lead to a career in the sports industry.

#Ed2SportCareerTip You know, it's not just about sport, and the game and the financial side of it all. It's also about people, whoever your work is supposed to be benefiting. -Charlotte Woods-

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